Taking Sex Differences Seriously Men and women are different, and it's rooted in our very nature.

You probably think you have a good idea of what women find attractive in a man. But, you have to consider where you got that idea: from TV shows and TV commercials.

Any idea you get from television is probably bullshit since networks and corporations just want to sell you shit: soap, shampoo, deodorant, cologne, whatever.

They play on your insecurities by portraying women as incapable of liking men who aren't male models or professional body-builders, which is patently untrue. Especially since "male model" is almost an oxymoron. Women simply don't respond to photographic images sexually like men do (unless it's photos of food). So don't obsess over not looking like one—it doesn't ultimately matter to women.

Love Is Not a Game: (But You Should Know the Odds) How you can assess future potential.

Yet another source of misinformation is female friends. Asking one woman the best way to nail another woman is pointless because all women are different.

Yet guys often ask their female "friends" for help. Friends who are, by definition, "women who don't want to sleep with them." At best, this friend could tell you how she thinks you could impress a woman who doesn't want to sleep with you. But that's not really helpful information, is it?

Even though she's female, your friend doesn't know what goes on in the head of other women anymore than you do. Even when women know what they think they want, it's not always what they really want.

So don't listen to what women say, just go with your gut. (For fun, take your friend's advice, and then watch as another guy—who behaves exactly the opposite—walks off with your woman. It's called “irony.”)