DATING TIPS - MARKET YOUR BRAND PERSONA

Nice Guys And Players: Becoming the Man Women Want.

To become a confident guy that women want to date—or at least consider dating—you need to do something to make yourself noteworthy. Something to make people think Hey-who's-that-new-guy? (Not Hey-who's-that-new-guy- pointing-a-shotgun-at-us? It's a subtle, but an important difference.)

The Art of Seduction: A handbook on the most subtle and effective form of power.

Like beer, soda or unpopular wars, you need to market yourself. Whether you know it or not, you already have an image; it's just probably a bad one.

Chances are, it's the result of letting TV make you feel bad about who you are. Again, it goes back to measuring your self-worth against an impossible standard of perfection no human could live up to without a team of stylists, art directors and lighting crews. So don't bother.

Since you can't compete playing by the rules, you have to change the game. You need to overhaul the perception people currently have of you.

The key to making yourself different from the mainstream, popular guys—read lucky assholes who got dealt life's version of a Royal Flush, i.e. parents rich enough to buy them sports cars, European vacations and elective, cosmetic surgery—is choosing the right "alternative" persona.

The Layguide: How to Seduce Beautiful Women No Matter What You Look Like.

First, decide how you want women to perceive you. Are you the dark, brooding type? The Goth freak? The 24/7 party animal? The silent, mysterious loner? Whatever you think you can pull off.

Just don't pick a persona without knowing the risks inherent in it, or you'll find out what they are the hard way. If you play the Goth card, don't be surprised when a “normal” girl's father greets you at the door with the business end of a revolver.

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Once you decide on an image—one you're reasonably sure you can pull off—play it up. Dress the part. Live the life fearlessly. If you care what others think, you'll let their opinion of you destroy your efforts to be who you want.

Women will buy whatever you sell them. The problem guys run into is thinking “I'm not really this person, I'm just acting.” You have to live the lie. Otherwise, you really are just a poseur. You must truly believe your own line of shit. If you don't, no one else will either.

Selling an image isn't easy to do. And it will probably result in a lot of social abuse at first, but for every girl you turn off, you increase the odds of turning other girls on. Ideally, not just the fat ones (although you do have to start somewhere).